Choosing Your Event Management Niche



The event management industry is an ocean. If you are planning to enter the industry you should be aware of the different events. After gaining awareness through research and exposure, it is time for you to decide where you would like to place yourself or your company in this challenging but exciting industry.

Why choose a niche?

You need to focus. Having a focus will give you an unfair advantage. In addition, as a brand you will establish a specialization that you and you alone can own. If you do well or aspire to be the best in that specialization, you can establish a brand that will always be on top of the minds of your target market.

Specialization

There are some basic events where you can choose to focus your energy.
Social events that includes:
  • Weddings
  • Bridal and baby showers
  • Theme parties
  • Children’s birthday parties
  • Milestone anniversaries and birthdays

Corporate events that includes:
  • Corporate Launches
  • Awarding Ceremonies
  • Christmas Party
  • Below-the-line promotions

In Corporate events there is also the MICE component:
  • Meetings like shareholder meetings, etc.
  • Incentive Travel
  • Conferences and Conventions
  • Exhibitions


Time to take action

Everything starts when you decided to take that one step. Exlinkevents is now on its 17 years in the MICE event management industry. Recently, we have been recognized as the Best Events Management Industry in the country.

We can’t have this recognition if we have not decided to start and be the best that we can be in our chosen specialization.

So choose your niche, work hard, stay focused and earn the fruits of your labor.
event management niche Event Management Philippines
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What's in a Team Building activity?


Once in a while, companies need to do their own get-together to strengthen one's bond with each other inside the organization. This is where Team Building comes in.

Team building is a general term for types of activities used to improve social relations and define roles within teams, often involving participatory tasks. [Wikipedia]. With this said, what's in a Team Building activity?

 There are four approaches in a Team Building activity, according to Professor Eduardo Salas and his team:
  1. Goal-setting - Done to harbor a sense of ownership, this emphasize the value of setting goals for the individual and team for their performance.
  2. Know everyone's place - Role Clarification gives everyone a sense of the chain of command, putting emphasis on improving the team's own understanding of their responsibilities and duties. With roles clarified, each one focuses on the role they're into, contributing to the team's success.
  3. Solve problems - Aside from the benefit of critical thinking, Problem Solving focuses on identifying and solving problems in the organization.
  4. Communicate better - Interpersonal relations between employees are important in an organization, and teams with fewer conflicts generally function more effectively than others. Team building activities help you get better at interacting with your fellows.
Team Buildings are not team buildings if they are not held in recreational areas, and they don't have a set program to follow (games, campfire sessions, and the like).

Teamwork and understanding, plus bits of excitement here and there - that's what Team Building activities do to an organization. 
Footnotes:
  1. Salas, E., Priest, H. A., & DeRouin, R. E. (2005). "Team building", pp. 48–1, 48–5 in N. Stanton, H. Hendrick, S. Konz, K. Parsons, & E. Salas (Eds.) Handbook of human factors and ergonomics methods. London: Taylor & Francis.
Event Management Philippines
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What's the difference between ATL and BTL?


Above-the-Line (ATL) and Below-the-Line (BTL) are two terms in the world of advertising that its explorers need to know. ATL talks about the quad-media (TV, Radio, Print and Online) while BTL is about demonstrating/showcasing a product or service to the public.

ATL is more on putting efforts to increase a brand's awareness, but BTL's aim is to convert more people to consume the product/service.

In the five human senses, ATL covers only the sight and sound, but BTL touches all five senses including taste, smell and the feel. We sorted out the many types of BTL activities into two segments:

  1. Direct Marketing - Direct selling, direct mail advertising, and door-to-door advertising can be considered as one of the examples for this.
  2. Events - Whether exhibitions, trade fairs, conferences and the like, events are considered as Below-the-Line promotions. We can also include taste tests in this segment.
There are campaigns that complement both aspects of BTL and ATL such as hybrid online-onsite campaigns, and this is referred to as Through-the-Line (TTL) promotions.
Below the Line Event Management Philippines
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What is a Convention?


On this post, we talk about Convention and answer some frequently asked questions about it.

What are Conventions?

 In events management parlance, it's described as a large meeting or conference, especially of members of a particular profession.

What is the difference between Conventions and Conferences?

Both conventions and conferences are large meetings, but conference staff are mostly composed of events staff and volunteers for conventions. Also, conventions go beyond what conferences do - for example, a convention may have a concert inside it as well.

While conferences are organized by companies, conventions may be organized by organizations and the like.

What are the ideal venues for conventions?

 Abroad, hotel ballrooms are tagged as ideal venues in absence of proper event venues such as convention centers and the like. This can also be the case in the country, where most convention centers are based in a few cities.
Event Management Philippines
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What is a Conference?


On this post we will answer some frequently asked question about Conferences.

 What's the difference between a Conference and a Seminar?

A conference is larger than a seminar if we compare its sizes, and while a seminar can last for half a day, conferences are being held for a full day or two - some even take three to four days!

Who usually attend conferences?

It depends on the audience - if you have a leadership conference planned, you will target business owners, decision makers, managers, supervisors and the like. In most cases, students also join depending on their course outline. As an attendee, you are referred to as a "delegate" for the said event.

What are the activities inside a conference?
  • Plenary/Breakout sessions - A series of talks being done by speakers on their time at the event.
  • Q&A Sessions - After every talk, organizers give the option to let the audience ask the speakers.
  • Networking - Where you connect with fellow delegates to exchange cards or ideas.
Now that you have a basic idea on what Conferences are, we hope you find the conference that best suits you.
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Convention Centers in Metro Manila


There are various kinds of venues in the metro that are fit for Conventions and Exhibitions, and we will list most of them on this post for your convenience.

Pasay City
  • SMX Convention Center Manila (Pasay City)
  • World Trade Center Metro Manila (Pasay City)
  • Philippine Trade and Training Center (Pasay City)
  • Marriott Manila Grand Ballroom (Pasay City)
  • Philippine International Convention Center (Pasay City)
  • Megatrade Hall (Mandaluyong City)
  • One Esplanade (Pasay City)
  • Le Pavilion (Pasay City)
Makati City
  • Whitespace Manila (Makati City)
  • Events Center at Century City Mall (Makati City)
  • Shangri-la Makati Rizal Ballroom (Makati City)
  • Green Sun (Makati City)
  • The Rockwell Tent (Makati City)
Mandaluyong City
  • 500 Shaw Zentrum Events Pavilion (Mandaluyong City)
  • Unilab Bayanihan Center (Mandaluyong City)
Other Locations 
  • The Tent at Acacia Estates (Taguig City)
  • SMX Convention Center Taguig (Taguig City)
  • The Tent at Acacia Estates (Taguig City)
  • Marikina Convention Center (Marikina City)
  • Decagon at Silver City (Pasig City)
  • Elements at Centris (Quezon City)
  • Manila Hotel Grand Ballroom (City of Manila)
We're sure there are other venues nearby, so let us know in the comments section if there's a venue we missed to list.
Event Venues in Metro Manila
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5 Guidelines in Choosing Your Conference Venue



So you are now all set to make your dream conference into reality. You believe that a lot of people will greatly benefit from this conference. But first things first, before the marketing the conference, inviting speakers and other details needed to make this dream into action, you need to choose your venue.

Choosing the venue of your conference may look easy, but it is not. Most of the times, the success of your event or conference hinges in having the right venue.
So here are guidelines that will make your venue selection easy.

1.    Know Your Conference

By this, know the purpose of your conference. What is the reason the conference exists.

The nature of your conference will determine if it is best indoor or outdoor.

The reason and purpose of the conference will play a big factor in what venue it should be held.

So the best question to ask, and you must answer is: Is this venue fit my conference purpose and objectives?

2.    Determine Your Budget

You have a great vision of your event, and you are so convinced that your conference must only be staged in a particular venue. In fact, you already have a venue in mind.

Should you now push for that venue that is your first choice? The answer is yes only if you have already determined your venue budget.

The conference is still a money making endeavor. Let us face it, we like to give the best to our target market, and the venue is one of the first things that will show how we would like them to have the best, but if it is out of our budget, we must look for an alternative that will still provide high quality, and not cost us our arm and leg.

This is just one example of why determining our event budget is important.

We need to profit to continuously offer annually our conference, therefore, we need to exercise caution and have a deeper understanding of the financial requirements of our event.

3.    Know Your Expected Number of Attendees

If you are expecting 500 attendees, but your venue can only accommodate 300 attendees you will have a big problem. In fact, you will create a number of irate and dissatisfied attendees because you cramped them like sardines in a small can.

The number of attendees is crucial in your venue selection.

In addition, the comfort that we wanted to provide to our attendees also improves their safety and security.

So always ask the venue managers about the ideal number of attendees that can occupy their venue, by doing this, you will save yourself from encountering a lot of problems.

4.    Know the Type of your conference

Is your conference a business forum like the Metro Manila Business Conference, or a casual summit like Ad Summit or Geeks on the Beach, a fun semi formal event like the National Marketing Conference, etc?

The type of conference will give you what the right venue for the conference that you wanted you are dying giving life.

5.    Access

Is your venue accessible by public transportation? Is your venue easy to reach by your delegates? Is your venue having other nearby establishments that delegates can hang out before and after your conference?

There are other important and relevant questions to ask in this area. But one thing is for sure, before you put your signature into the venue contract, make sure that the venue you will choose is accessible.

In summary, choosing a venue for your next conference is never easy, but with the right guidelines you will be making this task less difficult, and achieve the success you wanted to have for your conference.
Event Management Philippines
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